Did you remember what was on the billboard? Most billboards are designed to be at the side of a road and drivers passing by have only a few seconds to capture the information and process it.

“Eat at Joes” prompts thoughts such as:
Am I hungry?
Do I have time to eat?
Is it close?

The audience reacts to what you put on a slide similarly. In about 3-5 seconds they have scanned the entire slide for information. Why make them read for more information? Make it obvious. Make it clear. Make it like a billboard.

Press releases have traditionally been documents. Most often a text document with an attached photo. This is great if your media outlet is print media. Today printed media is only a small portion of communication. This recent move by Online PR News allows Slideshare Slideshow embedding.

How are those bullet-points coming along? We can help with that.